The company has conducted comprehensive qualitative and quantitative survey research programs among consumer, business, media, professional, political and government publics involving:

• market structure analyses
• brand assessment and tracking research
• corporate identity studies
• feasibility studies of new product concepts and product line extensions
• communications planning
• management decision processes
• new product introductory marketing
• CRM/customer relationship management studies
• price/demand elasticity
• political/public policy/public affairs research.